asaf :: from the brief - "the company man has been an outdated archetype for a while, but now everyone, it seems, wants to start their own company as a way of providing income, independence, and meaning to their lives."
I tried two different directions at first, the first was rightfully dismissed as "too gore" and the second had some potential but wasn't exactly right for the article's concept. the AD suggested to keep the climbing character but to change the giant "boss chair" into buildings.
from this second round the third sketch seemed to have the most focus, and was chosen for final.
the fun part about the execution of this illustration was designing the different characters.
and here is another multi-character illustration I did recently, for Penthouse. this one was a 1/4 page. a real quickie...