deliver :: the marketing war

tomer :: Deliver is a magazine produced for the u.s postal service. it deals with issues of direct marketing and the benefits of using mailings to create effective and personal campaigns, unlike TV spots that tend to be very general and over the top. the amount of time spent watching TV by the average American is consistently declining and alternative ways are (re)emerging.
giving the subject a si-fi bent, a concept was cooked in which a boy is forced by corporate scientists to watch big screens and when he escapes his captures, a mail dove greets him to freedom. the client stressed that the front and back covers needed to continue the same space so it was a bit tricky getting a time continuation established. these are the initial sketches:


realizing it to a full size drawing it seemed the movement in the composition went nowhere.



so the front cover was replaced, this time trying to work a diagonal in there that will interact with the back cover.




once this was approved the drawing was rehashed on a nicer paper and inked.

this bellow is the coloring, broken into a few stages. in reality it took much longer then it'll take you to scroll thorough them, and the color combo changed numerous times.