Monday, December 26, 2005

the Red Cross Project

tomer :: when the American Red Cross invited me to create an image for it's 125th anniversary celebration my gut reaction was paralyzing fear. the Red Cross has a long and respectable tradition of art, including some old and contemporary masters like Normal Rockwell, N.C. Wyeth and Richard Avedon.
during the research I was struck by a photo of a man embracing a woman (and a similar one of a man embracing a child) thinking there was an interesting relationships in the way the shapes seemed to compliment each other. this became the central idea for where the sketch was heading.

the sketches didn't look right as the man didn't seem like he can carry his own weight, I had to go back to small thumbnails and rethink the composition. from there I developed a second larger sketch and then extended it's height and turned the man in the lower left corner away from us so his face don't become another source distracting our attention.

I went through a few different color combos, starting with blue and gray and moving from there to this, trying to keep the 'disaster' atmosphere present but not overbearing.

20 comments:

  1. Anonymous3:50 PM

    Your final design looks amazing!

    ReplyDelete
  2. Anonymous6:41 AM

    Fantastic. Thanks for sharing your process and why you made the choices you did.

    ReplyDelete
  3. wow, you did a phenomenal job with this one. great colors, atmosphere, etc.

    ReplyDelete
  4. I've learned so much from your blog so far...thanks for sharing your process. The final illo for this rocks!

    ReplyDelete
  5. Great of you to share the process. Very nice solution. Though I'm partially to the tilted camera in the earlier iteration. :)

    ReplyDelete
  6. Anonymous12:21 PM

    The way the faces look and the girl in mid step gives it a snap shot feel. I like it

    ReplyDelete
  7. Excellent poster, Tomer. These complementary colour schemes are all yours, and it's interesting how you turned this one around for a totally different mood than you might usually invoke. -- I noticed the rather elaborate pattern that you had worked out for the child's blanket and then deleted because it distracted from the overall effect. Who the heck was the artist that said you have "murder your darlings," anyway? It was just this sort of thing that he meant. -- Properly executed, all around.

    ReplyDelete
  8. Wonderful piece, made even moreso by seeing the evolution of the project. It would be mean to steal a Red Cross poster if I ever saw one, but it's tempting!

    ReplyDelete
  9. OHH, this is really slick. Is this going to be a poster? I can't wait to see this in print. Beautiful.

    ReplyDelete
  10. brad- I'm generally all for patterns, and I wanted this to have an 'ethnic' feel, but in the end it was a distraction, so yeah definitely 'edit out your darlings'. hey there are some fine lines on your art blog! very slick.

    edco- hey I hope they will give them away somewhere... ;o)

    joshua- thanks!

    ReplyDelete
  11. Extraordinary work!

    ReplyDelete
  12. It's cool! I'm taking it to my blog. Hope you don't mind. I credit you, obviously

    ReplyDelete
  13. Anonymous4:04 PM

    But why are copters look like russian?

    ReplyDelete
  14. This blog is fantastic, is very interesting, I like the colors, are awesome. Keep it and show us more!!!! Do you wanto to see something more? Look... Glass Bongs and Bong featuring Herbal Smoke, water bongs, bongs online head shop, Marijuana Alternative,glass water bongs, Hashish, Ganja, homemade bongs, Smokeshop, cannibis, legal smoking alternatives for herbal highs and aphrodisia. http://www.headshopinternational.com

    ReplyDelete
  15. According to recent news, the erectile dysfunction afflicted elderly people in Brazil were administered with free viagra and as a consequence they were miraculously cured of impotency. Doesn’t this news appear utterly surprising to you? But the man who is well aware of all the information on cheap viagra would never be surprised on hearing the news that the distribution of free viagra among the elderly Brazilian people suffering from sexual dysfunction has cured them of the deadly malady. But if you are not so fortunate to get hold of free Viagra, then you can buy viagra from an authentic source and cure your erectile dysfunction. The need of the hour is to browse through Viagra online, procure Viagra and treat your erectile dysfunction. But before you buy viagra online, it is necessary to consult the physician on your erectile dysfunction and take his necessary recommendations to treat the disease.

    ReplyDelete
  16. Blog is so good where i get lots of information nice job!!

    ReplyDelete