Saturday, November 01, 2008

Unbreakable :: Pain is Glory

tomer :: pain is glory. pain is pride. and pain is great to watch. Unbreakable is a reality show currently running on channel 5 UK. the campaign, created with Grey London, showcases moments of heightened drama and pain in an animated fashion. here is the original billboards art :



for the TV spots we've created animated sequences drawn over and mixed with the live footage.
here bellow is the breakdown that was given to the animators for the gas sequence where a young man struggles to survive as he inhales toxic gas in a sealed tent (fun!):



here is the final video edit with the animation and special effects:


video

another one for ant lovers:

video

and logo sequence:

video

18 comments:

Joel Cooper said...

Saw this on the tube the other day and wished I had my camera with me. You answered my wishes, and i didn't even ask.
cheers
joel

Thomas Herpich said...

WOW! That thing is huge. Congrats.

I would definitely watch this show.

Dominic Bugatto said...

Nicely done. Cool pics.

James said...

Bloody good.

Brendan Ninness said...

Wow! Excellent work Tomer!! Congrats!

As for the tv show, W...T....F...?!

Illustrator's Lounge said...

I sat waiting for my train just staring at this advert for 15 minutes I couldn't take my eye off it.

Great great work.

Anonymous said...

Hey T & A,

Really like the stuff for Unbreakable, looks like an interesting show..I'll try and catch it. Also seen lots of newspaper articles on Waltz recently, looks like it may come to the cinema over here, how cool is that?

Best,

James K.

Vee (Scratch) said...

Tight!!
I particularly like the image of the guy suffocating.

deep{6} said...

what a great project!
{s}

Faz Choudhury said...

I saw this on the tube and was wondering who it was by, it did look familiar! It's a great image and incredibly striking, definitely brightened up my waiting for a train.

Frank said...

these are so humbling. Great work.

stephanie Kosinski said...

awesome work its almost unoticable where the animation begins.
really sweet.

Suzanne said...

I practically see the impressive yellow version every single day in Old Street tube station on my way home from Nelly Duff where I work and I'm still not tired of it.

Chapeau, chapeau - great work!

Matt J said...

That tube poster looks great as do the tv spots.
Just discovered you worked on BASHIR-excellent film, I hope its pushed for the Best Animated Feature Oscar, deserves to win.

Anonymous said...

Getting people watch other people suffer - the new paradigm of entertainment. Sorry, Tomer, but it feels just wrong with me. I get the impression our world has got so much sicker than "Clockwork Orange" predicted.

HAJiME said...

Oh wow, It's YOU!

Saw that ad almost every day on my way to and from uni on the tube. Great stuff. Your style is fantastic!

jan said...

I saw these up aswell and thought "they look pretty much like tomer hanuka's style"... great stuff

My verification code is "bashi" right now

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