be evil :: the spyware wars

tomer :: this story that run in Wired describes an internet marketing firm that used aggressive spyware and adware techniques. when it got sued and exposed it reinvented itself under a new name and used the same methods only this time under the title "behavioral marketing". the gist of the story is that the spyware wars are about to be over -- and spyware has won. only now we don't see the annoying pop up windows that reminded us what is really going on under the covers.

the image needed to show an evil entity under a disguise of legitimacy.

they went with the first sketch, to my relief. but there was a problem with using a screen like that since some other section had a man looking through a monitor and they wanted to avoid repeating a similar idea. so I went to final with this mask instead.

...only to retract to the original version, as everybody agreed it was more effective.