99¢ :: sketches

asaf :: "The 99¢ Only Store is honest. It's absolute. It's astounding in its simple and accurate measure of what, at the moment, is circling the pop-culture drain. When you're hot, you're hot. When you're not, you're offered ignominiously to deep-discount shoppers for less than a buck."
the problematic of dealing with this kind of subjects is the fact the "hero" of the illustration has to be an object, or a group of objects. this is hard since people tend to identify with their reflection -- human characters. LA Times magazine asked me to use some specific objects, such as shrek 2 M&M minis dispenser, spice girl figurine, stooges keychain etc.
here are some sketches for this concept -