Sunday, January 16, 2011

solving it IS the problem

A :: somedays you need to forget everything you know and go exactly the opposite direction of whatever your instincts are telling you. this was the case working on a piece for POZE magazine. AD Steve Morrison asked me to illustrate the concept of isolation, specifically for a story on the plight of HIV people in the poverty stricken south of the USA. the process started with me on auto pilot generating conceptual "solutions" for "isolation". Steve was there to suggest an alternative: just draw it, don't solve it.