Thursday, March 20, 2008

the big overkill :: breaking out of love


asaf :: this was one of those times. the AD was nice, the job's brief clear, and they even sent reference images. the article was about ways to break free from a romantic relationship. i started as usual with a sketch, but then was asked to do another one, and another, and suddenly found myself going full speed on a highway to nowhere.



when i finally got the sketch approved and moved to final, it turned out i missed the idea completely since they asked for a retro communist poster feel (meaning no contours, flat colors). i managed to forget this detail somewhere in between sketches, and here i was going all over it again.
with every new version the drawing lost a bit of energy, and the final result struggling to look alive. a bunch of lines on the highway to nowhere. a big overkill.

17 comments:

  1. It's nice to know that even one's heroes have a bad day.

    Thanks for humbly sharing your struggles.

    =s=

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  2. Oh goodness knows i've been there!

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  3. Anonymous11:20 PM

    Imho Asaf's lovesk2.jpg is SO perfectly realized (way beyond a typical sample sketch) it seems obvious to want to move from there.

    [Disclamer: Just my opinion/personal taste I'm sure the AD (if you're reading this) had their reasons.]

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  4. i love how you guys show the sketches and work in progress and finish up with the end result.

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  5. I gotta say that Tomer, your stuff is greatly inspiring to me. I love it all, fantastic colors too.

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  6. I am in the same situation right now. At some point you need to have another set of eyes tell you what you need to hear.

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  7. Over art-directed, plain and simple. Hope the next one rocks...

    f.

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  8. I appreciate the support guys.

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  9. Man that really sucks, I've yet to experience this horror story even though I've heard it so many times. I liked the first one alot.

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  10. Love the light/shadows on the chain very nice feel...but the pencil sketches have it all for me...I love that raw thinking. Very nice work.

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  11. Why is it all teh versions are of men escaping from women? It seems to me there's a lot more women trying to escape from controling men, but i don't know the context. Was it for a men's magazine? Sorry, I was a bit repulsed by the subject matter. Your art is wonderful.

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  12. That's cool to share something going wrong like that... Most blogs are so positive oriented and "real" stuff is hidden. This was fresh air, as we all struggle like this now and then with certain projects.

    Thanks for sharing this.

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  13. I love that idea for an illustration...your various sketched-out versions are intriguing indeed. Btw, *steals your drawing skills*

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  14. this is fantastic, guys.
    very cool seeing the evolution of a piece, from sketch(es)to finish.
    you got this james jean thing going on, style-wise. but obviously at the same time, it`s all your own. which I admire.
    well done.

    kol hakavod.


    Pat.

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