Thursday, March 20, 2008
asaf :: this was one of those times. the AD was nice, the job's brief clear, and they even sent reference images. the article was about ways to break free from a romantic relationship. i started as usual with a sketch, but then was asked to do another one, and another, and suddenly found myself going full speed on a highway to nowhere.
when i finally got the sketch approved and moved to final, it turned out i missed the idea completely since they asked for a retro communist poster feel (meaning no contours, flat colors). i managed to forget this detail somewhere in between sketches, and here i was going all over it again.
with every new version the drawing lost a bit of energy, and the final result struggling to look alive. a bunch of lines on the highway to nowhere. a big overkill.