tomer :: pain is glory. pain is pride. and pain is great to watch. Unbreakable is a reality show currently running on channel 5 UK. the campaign, created with Grey London, showcases moments of heightened drama and pain in an animated fashion. here is the original billboards art :
for the TV spots we've created animated sequences drawn over and mixed with the live footage.
here bellow is the breakdown that was given to the animators for the gas sequence where a young man struggles to survive as he inhales toxic gas in a sealed tent (fun!):
here is the final video edit with the animation and special effects:
another one for ant lovers:
and logo sequence:
