Thursday, July 26, 2007

kissing liberty :: men's health germany

asaf :: this time the AD came with a specific idea in mind - Miss Liberty (the statue) and a Mr. Liberty, kissing.
I tried to create an old '30 poster feel with lots of drama, as to make that kiss bigger than life.
here are the sketches and final -


Monday, July 16, 2007

the Desert :: SPIN / Boston Mag

tomer :: two unrelated projects ended up delivering scenes in desert locals:

the 1st project for Boston magazine-- a story profiling a lawyer who is defending soldiers that 'grew a conscience' while serving in the military and the legal complications that arises as they no longer believed in armed combat but already signed the dotted line. the immediate effect on the soldiers is the moral and social separation they felt from their peers while on the ground in Iraq.
the AD wanted to play off the "daisies in the barrel" imagery historically associated with the anti war movement of the 60's. to underline the soldier's sense of detachment some of the petals create a circle around his feet on the ground, functioning as a separating apparatus.



the 2nd project was for Spin, a review of the new White Stripes CD Icky Thump. Jack sounds pissed. the first single had an anti-anti-immigration slant and invokes an image of him being drunk on a wagon and crossing the border to Mexico. it's a heavier, nosier package.

the AD remarked that Meg was starting to disappear over the dark sky so we ended up with red ones.

Monday, July 09, 2007

the other global economy :: ode magazine

asaf :: from the subhead : "money sent home by immigrant workers makes a dramatic impact in developing countries."
which means kids in the philippines(and elsewhere) are growing up without a mom, because she is working oversea and sends money to support the whole family. the ironic tragedy is that the abandoned children often buy western product with this money instead of investing it in their own country products.
here are the sketches -

and final -